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IP RIGHTS MANAGEMENT AND EDUCATION FOR THE AFRICAN ARTIST

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DEMYSTIFYING INTELLECTUAL PROPERTY THROUGH EDUCATION & ADVOCACY.

The viability of the creative industry exists within one’s understanding of Intellectual Property. The first step therefore to bringing economic fruition would be ensuring that all the rights-holders, artists being the main ones, actually understand Intellectual Property and the various ways it can grant them commercialisation. This knowledge has been hidden in plain sight by miseducation and a lack of credible information sources thus giving leeway for the mistreatment and manipulation of artists as well as the misuse of their works.

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