ARTISTS RIGHTS AFRICA
WE WOULD RATHER NOT...
ARTISTS ARE ESSENTIAL STORYTELLERS IN OUR SOCIETY, HELPING TO BROADEN AND CHALLENGE OUR UNDERSTANDING AND LINKAGES TO OUR CULTURE, BELIEFS AND HUMANITY. IT IS IMPOSSIBLE TO IMAGINE A WORLD WITHOUT MUSIC, LITERATURE, AND PAINTINGS AND YET, THESE KEY CONTRIBUTORS OFTEN EARN THE LEAST FROM THEIR WORKS.
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DURING THE PANDEMIC, ARTISTS WERE LOSING UP TO 90% OF THEIR REVENUE STREAMS DUE TO THE INABILITY OR LIMITATIONS TO DO LIVE SHOWS, UNDERSCORING THE NEED FOR ACCESS TO OTHER REVENUE STREAMS SUCH AS ROYALTIES FOR WORKS.
ARTISTS’ UNDERSTANDING OF ROYALTY COLLECTION HAS HISTORICALLY BEEN VERY LIMITED, ESPECIALLY IN AFRICA. YET THE AVAILABILITY OF ACCESS TO EFFECTIVE ROYALTY COLLECTION PLATFORMS HAS DRAMATICALLY INCREASED GLOBALLY.
CONSIDERING THE GLOBAL REACH AND WIDESPREAD POPULARITY OF
AFRICAN MUSIC IN RECENT YEARS AND THE 'NEW SCRAMBLE FOR AFRICA', IT IS CLEAR THAT A LOT OF MONEY BELONGING TO AFRICAN ARTISTS HAS BEEN, AND CONTINUES TO BE, ‘LEFT ON THE TABLE’. AND SO AS ARTISTS AND CREATIVE BUSINESS PROFESSIONALS, WE TOOK IT UPON OURSELVES TO ENDEAVOUR A SOLUTION.
WELCOME TO ARTISTS RIGHTS AFRICA, YOUR PREMIER DESTINATION FOR INTELLECTUAL PROPERTY RIGHTS EDUCATION TAILORED SPECIFICALLY FOR AFRICAN ARTISTS. ESTABLISHED IN 2021, OUR PLATFORM WAS BORN OUT OF A PROFOUND OBSERVATION: THE PRESSING NEED TO DEMYSTIFY INTELLECTUAL PROPERTY FOR AFRICAN CREATORS.
AT ARTISTS RIGHTS AFRICA, OUR MISSION IS CLEAR: TO ENHANCE UNDERSTANDING, ELEVATE VOICES, AND EMPOWER AFRICAN ARTISTS. WE RECOGNIZE THAT KNOWLEDGE IS POWER, AND THROUGH OUR EDUCATIONAL INITIATIVES, WE AIM TO EQUIP ARTISTS WITH THE TOOLS THEY NEED TO NAVIGATE THE COMPLEX LANDSCAPE OF INTELLECTUAL PROPERTY. BY INCREASING AWARENESS AND DIFFUSION OF KNOWLEDGE, WE STRIVE TO FOSTER A COMMUNITY OF EMPOWERED ARTISTS WHO CAN UNLOCK ECONOMIC BENEFITS AND CONTRIBUTE TO THE SUSTAINABLE DEVELOPMENT OF THE CULTURAL AND CREATIVE INDUSTRY IN AFRICA.
OUR COMMITMENT EXTENDS BEYOND EDUCATION; WE ARE DEDICATED TO AMPLIFYING ARTIST VOICES AND ADVOCATING FOR THEIR RIGHTS. THROUGH STRATEGIC PARTNERSHIPS AND COLLABORATIONS, WE LEVERAGE COLLECTIVE STRENGTH TO PROTECT AND PRESERVE AFRICAN CREATIVITY. BY HARNESSING THE POWER OF EDUCATION AND FOSTERING THE RIGHT CONNECTIONS, ARTISTS RIGHTS AFRICA IS PAVING THE WAY FOR A BRIGHTER FUTURE FOR AFRICAN ARTISTS AND THE VIBRANT CULTURAL HERITAGE THEY REPRESENT.
JOIN US IN OUR JOURNEY TOWARDS A MORE EQUITABLE AND PROSPEROUS CREATIVE ECOSYSTEM IN AFRICA.